Get prepared to get even lower hits on your non-paid Facebook marketing efforts:
As an individual though, I completely support the initiative.
This non-spammability is the future of all communication mediums.
Apple, Google (including android), Facebook and almost everyone else is going in the same direction.
This also means content/inbound/ pull marketing and therefore ultimately also Brand Play is now even more important than ever before.
If you know, pick and choose.
If you don’t, just blindly follow.
It’s official folks – Facebook Payments is finally here
Hope you guys saw this
This is perhaps one of the most important videos that this forum has seen in a year.
Just discovered this on TED: Machine Learning & Deep Learning: The beauty & the beast.
Perhaps in this next decade we are going to see things change way faster on every front than we thought was possible.
India is absolutely devoid of good statistics, statistical indicators or infographic based services. The kind of services that exist is stuff that a 5 year old with an excel sheet can manage to do.
That or it is rehashed news of a news of a news – republished and overdone to death.
Do you know of any such service that looks and devices at pubic statistics at large?
Would love to know about a startup in the sector?
Someone in the community doing it?
Can someone point me in the right direction if someone else is doing it somewhere?
I am surprised that even after this post was posted earlier by someone, still no one discussed the same?
With all due respect this one of the top 3, if not the only 3, articles worth reading by anyone on an online startup newspaper and still this barely had any reaction? We don’t want to know discuss why startups fail?
Are people that proud or do we not want to learn?
(PS: I say this with utmost respect and humility for the members here but this was surprising)
Evan Spiegel from Snapchat – What an amazing business brain at 24
All you start-up CEOs out there – Please read this – honestly, this is what India badly lacks – This kind of understanding of what moves a business and how to think about it – imagine he had a product which had no money angle till a humongous amount of time.
What does Genius look like?
Some of Elon Musk’s Patents – Look at Ideas vs Dates.
So here is Marketing 101 on Brand Management.
A brand, any brand, is a promise made, a promise communicated and a promise delivered.
Making -> Communicating -> Keeping
= Brand Virtuous Cycle.
Every company no matter how big or small you are needs to do brand management and marketing, if you think no, you are delusional to say the least. You could be a startup or a multi billion dollar enterprise, your brand will come to define you and will be the way to shore up revenues.
Rule No 1: Great brands are NEVER EVER commodities.
Rule No 2: Therefore they can charge a premium and or get more revenues one way or the other.
Rule No 3: Every other rules is way less important than these two.
Coke – Open Happiness
Dominoes – Khusiyon like home delivery
Nike – Just do it
Tata Steel – (we also build steel)
Apple – Think Different
Cadbury – Kya swaad hai zindagi mein, shubh aaramb, kuch Meetha ho Jaye
Raymond’s – The complete man
HSBC – world’s local bank
Airtel – Express Yourself
Vodafone – Happy to help
Surf/pert – daag ache hain/dirt is good
P&G – thank you mom campaign (take up any world wide P&G brand)
Dove – Real Beauty (any Unilever brand world wide).
Brands are not about product or service but about human emotions, any brand that even think that it’s about what it sells is doomed in the long run.
Products brands and Service brands are different yet all the same, at the end of the day, a promise made, a promise communicated and a promise delivered.
The question really boils down to – if bookmyshow, explara and meraevents – all have the same ticket, where will you buy from? Ans: where the price is lowest. If prices are same? Your answer = brand
Can brands fail because they don’t understand their own brands well enough and future strategy well enough? They sure can, dettol is a brilliant category for reckitt benkiser but its positioning in overall business has been wrong – why? Ask a simple question – will you buy a dettol toothpaste? This is exactly where ITC (Indian Tobacco Company) is brilliant – a company who sells you tobacco and yet feeds you health lite biscuits and you never even battle an eye lid
Will post more stuff soon.