Anybody implemented Guerrilla Marketing or Viral Marketing or used Word of Mouth extensively to promote your product or an idea?

We at (a social commerce portal for designer across the world to sell their products online) implemented an invite system around word of mouth and viral mechanics and we are happy with the ratio of paid subscriptions vs referral subscriptions (which is 54.34% vs 45.76%) but not really satisfied with total number of subscriptions.

We are planning to start sales in next couple of months and would like to get as many subscriptions as possible considering our limited budget for marketing. As part of this we have imported couple of exclusive designer wall clocks from Italy and running an invite to win contest to encourage the users to spread the word which boosted the referral subscriptions to 69.23%.

If you are doing something similar would love to know how it is working for you. Would be happy to get your inputs on our current system. So, please take a look at and let me know what you guys think.

PS. Don’t forget to spread the word if you like what we are doing!